The Dip by Seth Godin

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"Never quit something with great long-term potential just because you can't deal with the stress of the moment" - Seth Godin (p. 64)

Several curves


The dip can be what separates mediocrity and the average from 'superstardom'
If you're not going to be excellent, why are you doing it?

"Successful people don't just ride out the Dip. They push harder, changing the rules as they go. Just because you know you're in the Dip doesn't mean you have to live happily with it. Dips don't last quite as long when you whittle at them." (p. 19)

Decide in advance when to quit. Don't quit when you're panicking or the pressure is great - decide when you've got a cool, level head and can approach the issue rationally. *Write down* the circumstances where you're willing to quit and when.

Who are you trying to influence? If you're trying to influence a single person, you might be trying their patience. When you're approaching a market, it's different strokes for different folks, so you may be able to find a better fit. You can make progress with a market, and it gets easier as you become more entrenched.

Measuring your progress means you can see if you're pulling ahead or not.

Questions to ask before quitting (p 75-76)



If it scares you, it might be a good thing to try.